Category Archives: Twitter

FourSquare … Not Just for Children Any More

Adults ruin everything kids deem cool and hip … Facebook, fashion, music … and even Four Square.

You remember that game you played in elementary school with the handball and the four squares painted on the black top?  Well this FourSquare is a little different.

For those of you unaware of this new Internet phenomenon, FourSquare is basically a mobile application that allows you to “check in” when you are at a new location, connect with people who are there or have been there, and earn rewards for frequent visitation.

I joined FourSquare six months ago and promptly quit when I got a computer virus shortly thereafter (I can’t guarantee it was because of FourSquare … it could have been purely coincidental). 

Since then, FourSquare has catapulted to the potential “it” Web application of 2010, showing three-times growth in a two-month period (as reported in early February 2010 by ReadWriteWeb.com); growth by nearly 100,000 users in 10 days and more than 22 million check-ins by its users since late-March 2010 (as reported by Mashable).

Any kinks that I originally experienced are long-gone.  FourSquare is here to stay.

So why use it?

If you’re a consumer, it provides value in:

  • learning tips about specific locations
  • finding out where a hot-spot is based on quantity of check-ins
  • special offers and freebies for frequent customers (as tabulated by managers/owners of locations monitoring FourSquare)
  • finding friends easily
  • learning about new locations in your area
  • navigating new cities or places based on peer review

What FourSquare means for businesses and marketers?

  • Location, location, location.  Marketing is on the move.  For example:

“Location based consumer targeting looks set to provide benefits for both Foursquare and a number of the companies it has reportedly signed deals with, such as restaurant recommendation site Zagat and Warner Bros, with the promotion of new film Valentines Day offering users the chance to win unique Foursquare badges (Source: Punch Communications).”

  • Word-of-mouth marketing has gone (pardon the buzz word) viral.  We went from mass e-mails to YouTube to Facebook to Twitter … and now FourSquare.  Ignoring social media in marketing campaigns is like ignoring the Mack Truck coming right for you.
  • Marketing campaigns must be integrated.  FourSquare gives users the options to post reviews that include links to blog posts or Web sites, and they can share all of that  information with their thousands of Twitter and Facebook friends with the simple click of a button on their hand-held mobile device.

So yeah … I like FourSquare now.  And even though I’m relatively new to it, the value is apparent and based on research it appears that this sort of location-based marketing will only continue to integrate itself into our society as Yelp recently launched a location check-in application. 

“Many people presume it’s only a matter of time until Facebook moves into the location space, which will seriously shake that market up. Yahoo this week had a patent published for geo-located, social Augmented Reality (Source: ReadWriteWeb).”

If you don’t believe this lowly Type A media/marketing-junkie, maybe you’ll listen to BusinessWeek’s senior writer Om Malik about why he loves it.

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Filed under Entertainment, Facebook, FourSquare, Resources, Twitter, WebWorld

Head-to-Toe Women’s Expo

Scott (husband) to me: What do you do at this women’s expo?  Talk about periods and learn how to keep your whale tail in your pants?

Me to Scott:  I guess it is possible, but I really don’t think so.  We are going to be shopping, eating, learning about fashion, beauty and cooking … I’m sure there will be chocolate.  Ya, know … girl stuff.

That husband of mine is a real jokester.

San Diego Bargain Mama's VIP Gals

Today my friend Stacey, better known as San Diego Bargain Mama, invited me to a VIP event at the Head-to-Toe Women’s Expo with a bunch of other local ladies.  We were lucky enough to have a private room to chat and meet the founders of the expo and featured speaker Carolyn Gross.  We then got to sit front row at Carolyn’s presentation, and listen to her message about whining or shining … shining is the right choice.

After that all of San Diego Bargain Mama’s gals were let loose – pink-feather boa and tiara clad – to explore all that the expo had to offer.  The name doesn’t lie … the expo has everything a girl could want or need:

My favorite purchase of the day

  • clothes
  • accessories
  • financial planning
  • make-up
  • hair care/wigs
  • vitamins
  • diet programs
  • jewelry
  • cooking utensils/demos
  • food
  • permanent make-up
  • massage/spa services
  • fitness
  • waxing/threading
  • baby stuff
  • photography
  • arts/crafts
  • fashion shows
  • lingerie
  • intimate items
  • party favors
  • home decor
  • and of course … chocolate

Mom and Me Learning About Self Efficacy from Carolyn Gross

It was a great day out, and Stacey was kind enough to let me bring my mom with me since she was visiting from out-of-town.  Mom purchased hair care products, a purse, and some cookies.  She also got a shirt for me … which I would have bought myself if she hadn’t beat me to it.  It is my new favorite shirt.  How can you go wrong with sparkles and leopard print combined, right?

The expo comes to town two times per year and it is also in Pasadena twice a year.  It is a fantastic way to spend the day with the girls.  There really is something for everyone.  And I’m sure if you did want to talk to someone about hiding your whale tale, you could find them there too.

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Filed under Activities, Beauty, Cooking, Entertainment, Family, General, Shopping, Twitter

Cats, Dogs, Rodents Join Twittering Masses – ABC News

Hello.  My name is Angie and I am Twitter addict.  It is nice to know that I am not the only one.  Even our four-legged friends have caught the buzz. 

Check out this darling article from ABC News:

Only on Twitter could a rodent pick a fight with the pope.

Earlier this month, Caplin, a 100-pound capybara, decided to speak up for his species.

 “Stupid Pope said we are fish. ? How can capybaras legally be eaten at Lent? They’re MEAT?,” his Twitter account said. “Long ago Pope thought Venezuelans won’t be Catholic if have to eat real fish so declared capybara fish. We hates that.”

Melanie Typaldos, Caplin’s owner (and Twitter typist), said her husband started their pet’s Twitter account about a year ago. Caplin has more than 3,000 followers and uses Twitter to set the record straight on the capybara, the world’s largest rodent.

Click here to read the full story: Cats, Dogs, Rodents Join Twittering Masses – ABC News.

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Filed under Resources, Thoughts, Twitter, WebWorld